Athlete Era

Athlete Era is a youth sports coaching tool, designed to turn even the most inexperienced coach into an expert playmaker who helps kids grow and love the sport they play.

In need of a full rebrand that better aligns the company more with youth play versus professional play, I created a fun and playful design that turned into a full website makeover w/ animation and parallax screen anchors.

We took this brand one step further and rewrote their advertising strategy, took the time to come up with a B2B marketing plan, and created a playbook for their social management team.

Deliverables: Branding, Website UI/UX, Brand Style Guide, and Advertising Strategy Playbook & B2B Marketing Plan (not shown)