Heinz: Dear Restaurant Owners

Heinz AFH sector needed a solution for how to attract new business in their B2B market, and convince restaurant operators into making the switch the Heinz Ketchup.

Our team came up with the concept to speak directly to restaurant owners, prequalifying any clicks and cutting through noise. Passionate for the need to tell this story in more than just a static way, we successfully pitched the first full production shoot for Heinz’s Away From Home market.

Utilizing some key user demographics from our partnership with Yelp, we were able to strongly capture the engagement of our target demographic, seeing engagement rates higher then the industry average.

Deliverables: Fully integrated web presences w/ rich media digital ads, two CTV + OLV :15 spots with full production shoot, and a lead capture microsite + sweepstake,.